The votes have been counted and now all campaigns that survived the primary are looking ahead to November. Looking at the tea leaves, is there something to discern? Here’s some rough numbers based on census data and election results from the state board of elections.
Democrat Kay Hagan received 370,344 votes total (she had a three way primary, but not relevant opposition)
Thom Tillis received 222,416 votes total (five way primary with relevant opposition)
For perspective, supreme court candidate Robin Hudson received 380,115 votes total.
Overall turnout was 15.71% (1.023 million votes cast out of 6.5 million registered voters)
Overall turnout of total voting age population 13.8% (7.368 million voting age citizens in NC)
GOP Primary totaled 486,764
Dem Primary totaled 479,973
67,000 folks that voted did NOT vote in either the Dem senate race or the GOP senate race.
Total population of North Carolina – 9.848 million
Total voting age population of North Carolina – 7.368 million
Total registered voters in North Carolina – 6.516 million
Percentage of voting age population that picked the GOP nominee Thom Tillis – 3%
Percentage of voting age population that picked Dem nominee Kay Hagan – 5%
North Carolina will have the most expensive senate election in the nation unless it significantly breaks for one candidate or the other. Secondly, the most advanced electioneering techniques even seen will be deployed due to significant changes in the way folks watch TV (DVR recording)/radio (non-terrestrial), customized messaging to specific voter predilections, and the activities of groups not connected to either candidate directly (special interests).